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Do you want to make your members happy on your membership website? Do you want them to feel as if they are an integral part of your website? Do you want them to feel as though their opinion counts? There are a few ways that you can do this, and by doing these things you may find that you are gaining more paid members than you already had.
Polls
The first thing that you should put on your membership website are polls to get the opinions of your members. When you have the poll results, make them public so that everyone can see them. If the poll was to ask them what they would like to see as part of the site, make sure that you follow through on that so that they see you take their opinion seriously.
Forums Have a forum where the members can post suggestions and ideas that they have for the site, as well as questions that they have for you. Make sure that you check this forum frequently and address the questions and suggestions that the members have made. People appreciate it when they know that they are being heard.
Available The last thing that you should do is to make yourself available for questions or problems that your members might have. You can do this by having a contact form, giving them your instant messenger information, or having a guest book. You can also have all three, so that anyone who wants to get in touch with you can, since not everyone uses instant messengers. You want to let your members know that you are there for them and that you will address their concerns and problems.
Take it from someone who knows - the biggest problem that people usually have on membership sites is when they are ignored and when they think that the site owner doesn't care about them or their needs. No matter how good your site is, if you don't show that you care about your members they are going to leave and take their money wit them.
One of the biggest parts of a membership website is having good customer service. That means that you are available to your members, and that you treat their cares and concerns as if they were your own. Good customer service is what keeps members and makes them want to tell their friends and family.
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